Pharma sponsorships can be a very valuable addition to an event portfolio, providing financial support and opportunities for collaboration. However, navigating this complex landscape can be overwhelming. In this post, we will delve into the concept and importance of pharma sponsorships, and provide you with a step-by-step process to identify potential sponsors, conduct thorough research, and build meaningful relationships. Let's dive in!
Paolo De Marino
Co-Founder of SponsorMotion. Experienced marketing, strategy and operations professional, with first-hand experience across multiple phases of the product lifecycle, therapeutic areas, and problem domains. Deep international experience (EU, MENA, USA) advising and working within large organizations on marketing, corporate and commercial strategy, with a specific focus on healthcare.
2023 is shaping up to be a banner year for events, with events substantially back to pre-pandemic levels: according to an American Express Global Travel report, however, the numbers are expected to stabilize in 2024. This will mean increased competition for sponsor attention and resources.
One of the best ways to ensure the success of your event is by making it easily discoverable by potential sponsors. In this blog, we'll discuss why event visibility is crucial for sponsorship success and provide three tips to help you make your event easier to find.
The world of events is evolving at a breakneck speed. And the stakes are higher than ever in the pharmaceutical and medical devices industry. The right event can make all the difference, providing the perfect platform to connect with physicians, showcase new products, and establish a strong market presence - a critical consideration at a time when more and more institutions are restricting access.
That’s where SponsorMotion steps in. We're thrilled to announce the general availability of our self-serve AI-powered database, a game-changer for field personnel in the pharma and medical devices sector.
In the years we’ve been building and growing SponsorMotion, we’ve engaged in countless discussions with potential event sponsors and attendees. And amidst the noise and data, a pattern emerged: oversimplifying a bit, most attendees prioritize networking opportunities (who will be there?), while sponsors are hungry for proven results (how many leads?).
I had a fascinating conversation yesterday that brought me to an important realization.
While discussing our respective startups and the challenges of personal and non-personal marketing, someone mentioned how their clients aren't active on LinkedIn - so their commercial strategy is almost exclusively based on events.
We are incredibly excited to share that we are opening up the SponsorMotion search engine - so you can sign up and go! Check out app.sponsormotion.com for free access to our AI-powered database of thousands of US health and wellness events.
Creating an account is simple: select a username and a password, and you'll have instant access to our AI-powered database of thousands of events big and small across the United States.
We'll see you there!
In my last blog post, I shared a few screenshots of the search engine we built. Today, I will show how one can use SponsorMotion's database of events to inform the development of a territory plan.
Building a plan
Andrea is a regional business director for a medium-sized biotech company. Her team churns quite a bit (it's hard to hold on to people these days!), and she needs to make sure that her local promotional budget, her team's call and account plans, and her KOL engagement plans cover all the bases.
I recently realized that I spent quite a bit of time writing about the consulting side of our business - how it started, the work we're doing with Kroger and NASCAR, and how we're helping them connect with health and wellness brands.
I've written much less about the data side of what we're building, so here we go.
Imagine a Regional Business Director from a biotech company building or reviewing a territory engagement plan. Let's say she's in the middle of QBR preparation, getting ready to discuss her team's plan with the VP of sales. To do this, she needs to capture events in Nebraska where she needs her team to be.