In today's highly competitive pharmaceutical landscape, staying ahead requires more than having a great product. It demands an in-depth understanding of the market dynamics, the competition, and the strategies that can deliver the most value. That's where our recent initiative comes into play- the Oncology Field Scan.

Pharma sponsorships can be a very valuable addition to an event portfolio, providing financial support and opportunities for collaboration. However, navigating this complex landscape can be overwhelming. In this post, we will delve into the concept and importance of pharma sponsorships, and provide you with a step-by-step process to identify potential sponsors, conduct thorough research, and build meaningful relationships. Let's dive in!

2023 is shaping up to be a banner year for events, with events substantially back to pre-pandemic levels: according to an American Express Global Travel report, however, the numbers are expected to stabilize in 2024. This will mean increased competition for sponsor attention and resources.

One of the best ways to ensure the success of your event is by making it easily discoverable by potential sponsors. In this blog, we'll discuss why event visibility is crucial for sponsorship success and provide three tips to help you make your event easier to find.

The world of events is evolving at a breakneck speed. And the stakes are higher than ever in the pharmaceutical and medical devices industry. The right event can make all the difference, providing the perfect platform to connect with physicians, showcase new products, and establish a strong market presence - a critical consideration at a time when more and more institutions are restricting access.

That’s where SponsorMotion steps in. We're thrilled to announce the general availability of our self-serve AI-powered database, a game-changer for field personnel in the pharma and medical devices sector.

In the years we’ve been building and growing SponsorMotion, we’ve engaged in countless discussions with potential event sponsors and attendees. And amidst the noise and data, a pattern emerged: oversimplifying a bit, most attendees prioritize networking opportunities (who will be there?), while sponsors are hungry for proven results (how many leads?).

I had a fascinating conversation yesterday that brought me to an important realization.

While discussing our respective startups and the challenges of personal and non-personal marketing, someone mentioned how their clients aren't active on LinkedIn - so their commercial strategy is almost exclusively based on events.

"How much money should I budget for sponsorships?" 

We get this question at least once a week from founders.  

Introduction

We often hear the question "is this event worth it"?