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Conferences

How to Choose a Conference like a Pro

It’s a jungle out there.

The sheer number of events, conferences, and promotional opportunities can make the most seasoned marketer pause. It’s incredibly difficult to parse through; how do you efficiently evaluate  what fits your strategy, what is likely to move the needle, which events and opportunities is it OK not to invest in? It boggles the mind. I lived those dilemmas when I was in marketing and marketing operations.

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