I had a fascinating conversation yesterday that brought me to an important realization.

While discussing our respective startups and the challenges of personal and non-personal marketing, someone mentioned how their clients aren't active on LinkedIn - so their commercial strategy is almost exclusively based on events.

"How much money should I budget for sponsorships?" 

We get this question at least once a week from founders.  

Introduction

We often hear the question "is this event worth it"?