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Navigating the Pharma Sponsorship Landscape

Pharma sponsorships can be a very valuable addition to an event portfolio, providing financial support and opportunities for collaboration. However, navigating this complex landscape can be overwhelming. In this post, we will delve into the concept and importance of pharma sponsorships, and provide you with a step-by-step process to identify potential sponsors, conduct thorough research, and build meaningful relationships. Let's dive in!

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Billboards on busy street

Event Visibility: Find Sponsors for Your Event

2023 is shaping up to be a banner year for events, with events substantially back to pre-pandemic levels: according to an American Express Global Travel report, however, the numbers are expected to stabilize in 2024. This will mean increased competition for sponsor attention and resources.

One of the best ways to ensure the success of your event is by making it easily discoverable by potential sponsors. In this blog, we'll discuss why event visibility is crucial for sponsorship success and provide three tips to help you make your event easier to find.

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AI looking for events

AI for Event Discovery

The world of events is evolving at a breakneck speed. And the stakes are higher than ever in the pharmaceutical and medical devices industry. The right event can make all the difference, providing the perfect platform to connect with physicians, showcase new products, and establish a strong market presence - a critical consideration at a time when more and more institutions are restricting access.

That’s where SponsorMotion steps in. We're thrilled to announce the general availability of our self-serve AI-powered database, a game-changer for field personnel in the pharma and medical devices sector.

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Event marketing - where's the value?

In the years we’ve been building and growing SponsorMotion, we’ve engaged in countless discussions with potential event sponsors and attendees. And amidst the noise and data, a pattern emerged: oversimplifying a bit, most attendees prioritize networking opportunities (who will be there?), while sponsors are hungry for proven results (how many leads?).

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How to submit an event

New Feature: List your Event

Promoting a product or service can be a real challenge for businesses of any size. But when it comes to events, the task becomes even more daunting. With almost 250,000 conferences happening annually in the US, it is tough for event organizers to differentiate themselves and attract the right sponsors. Furthermore, search engines don't always surface the most relevant events to potential sponsors, making it even harder to get the word out.
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People moving in a conference

"My customers are not on LinkedIn!"

I had a fascinating conversation yesterday that brought me to an important realization.

While discussing our respective startups and the challenges of personal and non-personal marketing, someone mentioned how their clients aren't active on LinkedIn - so their commercial strategy is almost exclusively based on events.

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