How much should I budget for sponsorships?
"How much money should I budget for sponsorships?"
We get this question at least once a week from founders.
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Co-founder of SponsorMotion, Karen Kariv was inspired to take action after watching team after team struggle to efficiently evaluate marketing opportunities. She has over 20 years experience in healthcare (consulting and industry), ranging from clinical development through lifecycle management. She loves data, a good glass of wine, and dogs. She and her family are based in Boston.
"How much money should I budget for sponsorships?"
We get this question at least once a week from founders.
Introduction
We often hear the question "is this event worth it"?
We just pulled the top requests from our clients, and they all have a centralized theme: go local.
The value of sponsorship marketing is often diminished by spirited discussions around the size of the booth and giveaways to attract people. In fact, most of the value is in the decisions made even before you get to that point.