Why local matters
We just pulled the top requests from our clients, and they all have a centralized theme: go local.
Posts about:
awareness building
Creating customer connections
In the last month or so, no less than ten healthcare-focused companies have talked candidly to me about the difficulty of connecting with customers. They've spanned various types of organizations - physicians, patients, administrators, B2B, etc.
Around 2 am this morning, my mind started to organize these conversations, and I realized quickly that a little shift in the approach could bring dividends to everyone involved.
First, building awareness to generate leads is challenging; the root of it all is trust, which is best built in real life.
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Around 2 am this morning, my mind started to organize these conversations, and I realized quickly that a little shift in the approach could bring dividends to everyone involved.
First, building awareness to generate leads is challenging; the root of it all is trust, which is best built in real life.
- Most efforts are focused online because it's cheap and easy (although I'd challenge both) and it doesn't require vast amounts of labor.