SponsorMotion has been working with NASCAR to design a partnership program specific for healthcare and pharma companies.
Why would healthcare brands care about NASCAR?
NASCAR is a sport that has captured the attention of millions of Americans over the years. With over 80 million people tuning in to watch the races, NASCAR is one of the most popular sports in the United States.
But several misconceptions about the NASCAR audience prevent brands from fully tapping into this lucrative promotional channel.