Spotlight on Registered Dietitians

SponsorMotion Network Update

📈 554 Organizations in Our Network (and counting!)

🔥 Recent Additions: 52 Registered Dietitian Organizations

🔬Spotlight on: Registered Dietitians

What you should know: 

  • RDs (also known as RDNs) are licensed professionals who advise people on what to eat in order to lead a healthy lifestyle or achieve a specific health-related goal. 

  • The CDR (Commission on Dietetic Registration) develops certification standards, and the state boards issue licenses. The CDR requires that dietitians complete at least 75 hours of continuing education every 5 years, and states often have additional requirements - including more frequent re-accreditations (e.g. 30 units every 2 years). 

  • FNCE is the “world’s largest meeting of food and nutrition experts” and is sponsored by the Academy of Nutrition and Dietetics, typically in October. 

Why They Matter: 

RDs have significant influence on patients and consumers decision making. 

  • They choose supplements and products in nursing homes and hospitals. 

  • They advise individual patients (and HCPs) on food and nutrition choices. 

  • They are an authoritative voice in decision making for consumers

  • They contribute content for press, PR, and marketing initiatives 

You should care about them if you:

  • Make products that supplement diets or provide nutrients 

  • Market food products that may have health benefits or make nutrition claims 

  • Target customers that consume health and wellness content

  • Sell products with health and wellness ramifications 

  • Operate in catering

  • Focus on the mind / body connection 

What to Consider: 

  • Virtual Gatherings have been the norm. The 2020 and 2021 Food & Nutrition Conference & Expo™ (FNCE) have been virtual.  

  • National conference reach is only about 10%. Approximately 10,000 RDs participate in FNCE, out of approximately 73,000 nationwide.

  • Educational requirements open a door. While the CDR only approves evidence-based materials, educational pieces developed by the industry are commonplace.

  • Many different flavors.  RDs often specialize in a certain area - finding the ones that focus on the type of client you’re serving can be a challenge.

  • Institutional constraints. Some RDs work for large systems that bar rep access.

Top three ways we can help connect you with RDs:

  • Scheduling continuing education programs 

  • CRM builds

  • Sampling strategy

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