A search engine for events? Why?
I recently realized that I spent quite a bit of time writing about the consulting side of our business - how it started, the work we're doing with Kroger and NASCAR, and how we're helping them connect with health and wellness brands.
I've written much less about the data side of what we're building, so here we go.
Imagine a Regional Business Director from a biotech company building or reviewing a territory engagement plan. Let's say she's in the middle of QBR preparation, getting ready to discuss her team's plan with the VP of sales. To do this, she needs to capture events in Nebraska where she needs her team to be.