Image of cancer cells

The 2023 Oncology Field Scan

In today's highly competitive pharmaceutical landscape, staying ahead requires more than having a great product. It demands an in-depth understanding of the market dynamics, the competition, and the strategies that can deliver the most value. That's where our recent initiative comes into play- the Oncology Field Scan.

Read More

Navigating the Pharma Sponsorship Landscape

Pharma sponsorships can be a very valuable addition to an event portfolio, providing financial support and opportunities for collaboration. However, navigating this complex landscape can be overwhelming. In this post, we will delve into the concept and importance of pharma sponsorships, and provide you with a step-by-step process to identify potential sponsors, conduct thorough research, and build meaningful relationships. Let's dive in!

Read More
Billboards on busy street

Event Visibility: Find Sponsors for Your Event

2023 is shaping up to be a banner year for events, with events substantially back to pre-pandemic levels: according to an American Express Global Travel report, however, the numbers are expected to stabilize in 2024. This will mean increased competition for sponsor attention and resources.

One of the best ways to ensure the success of your event is by making it easily discoverable by potential sponsors. In this blog, we'll discuss why event visibility is crucial for sponsorship success and provide three tips to help you make your event easier to find.

Read More
AI looking for events

AI for Event Discovery

The world of events is evolving at a breakneck speed. And the stakes are higher than ever in the pharmaceutical and medical devices industry. The right event can make all the difference, providing the perfect platform to connect with physicians, showcase new products, and establish a strong market presence - a critical consideration at a time when more and more institutions are restricting access.

That’s where SponsorMotion steps in. We're thrilled to announce the general availability of our self-serve AI-powered database, a game-changer for field personnel in the pharma and medical devices sector.

Read More

Event marketing - where's the value?

In the years we’ve been building and growing SponsorMotion, we’ve engaged in countless discussions with potential event sponsors and attendees. And amidst the noise and data, a pattern emerged: oversimplifying a bit, most attendees prioritize networking opportunities (who will be there?), while sponsors are hungry for proven results (how many leads?).

Read More
A bicycle wheel

Expanding our Horizons

When we began building SponsorMotion, our focus was primarily on developing a search engine tailored to the needs of the pharmaceutical and healthcare sectors. However, a recent conversation with a friend from Europe has opened our eyes to expanding our platform's capabilities beyond these industries.
Read More
How to submit an event

New Feature: List your Event

Promoting a product or service can be a real challenge for businesses of any size. But when it comes to events, the task becomes even more daunting. With almost 250,000 conferences happening annually in the US, it is tough for event organizers to differentiate themselves and attract the right sponsors. Furthermore, search engines don't always surface the most relevant events to potential sponsors, making it even harder to get the word out.
Read More
People moving in a conference

"My customers are not on LinkedIn!"

I had a fascinating conversation yesterday that brought me to an important realization.

While discussing our respective startups and the challenges of personal and non-personal marketing, someone mentioned how their clients aren't active on LinkedIn - so their commercial strategy is almost exclusively based on events.

Read More
Fireworks for a new product

It's Launch Time!

We are incredibly excited to share that we are opening up the SponsorMotion search engine - so you can sign up and go! Check out for free access to our AI-powered database of thousands of US health and wellness events.

Creating an account is simple: select a username and a password, and you'll have instant access to our AI-powered database of thousands of events big and small across the United States.

We'll see you there!

Read More
List of events

Building a Territory Plan With SponsorMotion

In my last blog post, I shared a few screenshots of the search engine we built. Today, I will show how one can use SponsorMotion's database of events to inform the development of a territory plan.

Building a plan

Andrea is a regional business director for a medium-sized biotech company. Her team churns quite a bit (it's hard to hold on to people these days!), and she needs to make sure that her local promotional budget, her team's call and account plans, and her KOL engagement plans cover all the bases.

Read More