People moving in a conference

"My customers are not on LinkedIn!"

I had a fascinating conversation yesterday that brought me to an important realization.

While discussing our respective startups and the challenges of personal and non-personal marketing, someone mentioned how their clients aren't active on LinkedIn - so their commercial strategy is almost exclusively based on events.

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Fireworks for a new product

It's Launch Time!

We are incredibly excited to share that we are opening up the SponsorMotion search engine - so you can sign up and go! Check out for free access to our AI-powered database of thousands of US health and wellness events.

Creating an account is simple: select a username and a password, and you'll have instant access to our AI-powered database of thousands of events big and small across the United States.

We'll see you there!

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List of events

Building a Territory Plan With SponsorMotion

In my last blog post, I shared a few screenshots of the search engine we built. Today, I will show how one can use SponsorMotion's database of events to inform the development of a territory plan.

Building a plan

Andrea is a regional business director for a medium-sized biotech company. Her team churns quite a bit (it's hard to hold on to people these days!), and she needs to make sure that her local promotional budget, her team's call and account plans, and her KOL engagement plans cover all the bases.

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Question mark

A search engine for events? Why?

I recently realized that I spent quite a bit of time writing about the consulting side of our business - how it started, the work we're doing with Kroger and NASCAR, and how we're helping them connect with health and wellness brands.

I've written much less about the data side of what we're building, so here we go.

Imagine a Regional Business Director from a biotech company building or reviewing a territory engagement plan. Let's say she's in the middle of QBR preparation, getting ready to discuss her team's plan with the VP of sales.  To do this, she needs to capture events in Nebraska where she needs her team to be.

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AI camera

AI: Jarvis or Li-Ion batteries?

It's fascinating to see the conversations around AI and how it's shaping our future.

Many people imagine AI research ultimately yielding a Jarvis-like assistant, an all-knowing, disembodied intelligence constantly at our beck and call. However, my bet is that things will turn out quite differently.  Case in point: Amazon and Google have been cutting resources from their versions of Jarvis, Alexa and Google Home, as consumers mostly use these devices to ask about the weather or to play music. (My Google Home also plays white noise. Very helpful when I put the kids to bed).

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Welcome to Daytona Beach

5 Myths about NASCAR


SponsorMotion has been working with NASCAR to design a partnership program specific for healthcare and pharma companies.

Why would healthcare brands care about NASCAR?

NASCAR is a sport that has captured the attention of millions of Americans over the years. With over 80 million people tuning in to watch the races, NASCAR is one of the most popular sports in the United States.

But several misconceptions about the NASCAR audience prevent brands from fully tapping into this lucrative promotional channel.

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